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How to amplify your already spectacular SEO to be super-crazy successful

March 18th, 2016

You’ve done everything right with your SEO, but you’re still not getting the results you want — what gives? Columnist Stoney deGeyter discusses the ways amplification can help take your SEO efforts to the next level.
If you’ve been doing SEO full time for more than a couple of years, chances are you’re pretty darn good at it. Spectacular, you might say. Keeping up with the algorithms isn’t that hard when you’ve been diligent about staying ahead of them. Panda, Penguin and Hummingbird are things that bother other SEOs, but not you. You’ve been delivering the goods long before Google made it official. Read More…

Jump-Start Your SEO With These 6 Surefire Tactics

February 10th, 2016

Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot.

I’m often asked the question, “Where do I start with SEO?” Though there is no one-size-fits-all approach, my answer is generally to find the biggest need for your site and start chipping away at it.

It’s kind of like paying off your credit card bills. Pay the one with the highest interest rate first so you’re spending less on interest and more on paying down your debt. (Or pay the lowest balance off first.) Read More…

3 Proven ideas to attract more clients from your website

January 4th, 2016

Is your website a sales machine for your business? Well, it should be and it could be! Here are 3 places to focus on for better results in 2016.
1. Does your website look professional?

When people arrive on your website, what they see is either building trust in your business or eroding trust.

Think of it like this: A powerful marketing message on a poorly designed website, is like a beautiful meal served on a dirty plate.

Your website is creating a powerful, immediate impression in the mind of your prospective clients. Get this right and prospective clients will hang around long enough for your expertly written content to connect with them.
2. Did you write the marketing content of your website?

I’m talking primarily about the sales pages, where you want people to take action; to hire you, buy from you, call you, email you, etc.

If you did write these pages yourself, I have some great news and some bad news for you.

The great news is you can improve your conversion rate by hundreds [or thousands] of percent, by hiring a professional copywriter to write your marketing pages correctly.
The bad news is that it’s losing you a fortune in missed sales or client enquiries, every day that you delay.

If your site gets visitors, but very few convert into customers or clients, the answer is simple. Hire a proven professional to make your marketing message as irresistible as possible. Problem solved.
3. Do you sell, sell, sell on your website or blog?

If you do, stop it. Seriously.

Here’s why: If your website is largely just selling, people will regard it as one big advertisement for your business. And people don’t like ads! That’s why we skip through the ads on TV. It’s why people pay apps like Spotify and YouTube, to remove the ads.

Instead, use your website to build trust. Use it to provide education, related to your services or products. Use your website to position you as an authoritative expert… to showcase your expertise and experience.

Put the marketing pages of your site where they can be seen. Link to them from pages or blog posts, which provide free, useful information [like I do in the final paragraph]. If your site is largely just selling what you do, people will leave as soon as they arrive.

Finally, I hope you find this information useful. More importantly, I hope you make 2016 the year you get serious about the potential of your website. Make no mistake, it can be a sales or client acquisition machine for your business, so long as you invest in it accordingly.

Tools that help generate blogging ideas

December 9th, 2015

Every blogger knows the challenge of finding topics to write about. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. One of the big hurdles to overcome when finding writing topics is finding something that interests a broad spectrum of your audience and readers. Here are some tools that can help fuel your creative juices and find some great writing topics.
Read More…

The 25-Point SEO Checklist You Need to Drive More Traffic!

November 2nd, 2015

It is extremely important for any website to attract organic traffic. A list of SEO essentials is crucial for driving more traffic, maintaining an optimized website, and delivering better conversions.

Here is an infographic by Alexa with a detailed information on the SEO essentials critical for driving more traffic. Read More…

4 Easy Steps For Holiday Content Planning

October 7th, 2015

As the weather starts to turn progressively cooler, it can be a signal for individuals and brands alike to begin making plans for the holidays. Between now and the end of the year, the calendar is packed with celebrations and of course, promotional content. Before your social strategies are set in stone, here are a few things to keep in mind to keep your fans excited for what’s next. Read More…

3 project management tools for your distributed business

September 8th, 2015

I have been exploring business tools pretty consistently over the last three months, including Tools I use to amplify social campaignsIF you haven’t THEN you should use IFTTT for socialGetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimpMy online influencer research and engagement processYour social media marketing automation solutionSocial media content discovery and curation for the winThe best automagical Twitter following tools for your business, and ManageFlitter is my favorite follow/unfollow Twitter tool.  Today, I will share the project management tools that I have used. It all came down to the Goldilocks test: Asana was too hard, Trello was too soft, and Basecamp was just right. Read More…

5 Steps to Optimize Your Website Like a Pro

August 24th, 2015

Everyone uses search engines to find products and companies these days. About 60% of all consumers use Google search to find businesses, and over 80% of online searches result in direct sales or in-store visits. You want to optimize your website so that you show up on the top of these searches. This should be a top priority for any business owner.

Unfortunately, search optimization is not a fix it and forget it type of task. Google’s search algorithm is constantly evolving as they attempt to provide the best results for their searchers, and, of course, make as much money as possible in advertising. Your website has to keep up. You can’t simply hire an SEO expert to optimize your website once and forget about it for years; you’ll begin to see diminishing results. Read More…

How to turn strangers into customers

July 22nd, 2015

 

Here’s an opportunity for you to gain a significant advantage over many, perhaps most, of your competitors. It’s about something I call attraction marketing. Read More…

9 Metrics You Should Care About More Than Rankings

June 24th, 2015

I’m fed up.

Maybe I’m just getting old and crochety, but I’ve had it up to here with people not understanding the value in web marketing. After 20 years of educating clients, followers and readers alike, you would think that people would begin to realize that web marketing is no more about search engine rankings than advertising is about getting featured on Oprah. Sure, it’s a nice bonus (and boost!) to the business, but that’s just a reward for a job well done, not the end-goal. Read More…



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